Inaugural Edition of Association Publication Spotlights Social Media
PIA National has unveiled the inaugural edition of a new annual publication
for PIA members. The 2010 PIA National Agency Marketing Guide
marketing advice from some of the insurance industry's premier experts. It's a valuable
commentary on what is working for agents in today's marketplace, with numerous examples
from real agents who are experiencing success. Those in attendance at this year's convention
received a sneak preview of it during the General Session meeting.
The special emphasis of the 2010 PIA National Agency Marketing Guide
is social media.
The publication contains a soup-to-nuts guide on how independent insurance agents can use
social media to support their agency's sales strategy. The Guide
lays the groundwork by
explaining why every agency must consider creating a social media strategy. It then describes
many of the most popular social media tools and how retail independent agents have put them to use.
Finally, the Guide
discusses some of the pitfalls agents must avoid and how agents can
plan for success in social media.
A print edition of the 2010 PIA National Agency Marketing Guide
is being provided
to all PIA members along with the June/July issue of PIA Connection
who join PIA in 2010 will also receive a copy. A PDF of the 2010 Agency Marketing Guide
is available to PIA members on PIA National's website at
The 2010 PIA National Agency Marketing Guide
is the latest deliverable from
PIA National's award-winning PIA Branding Program, Local Agents Serving Main Street
. Through the PIA Branding Program, PIA National
has previously provided
its members with print and radio advertisements which are made available to PIA member
agencies at no cost. Earlier this year PIA National introduced a series of Spanish radio
ads and the association is poised to release a series of Spanish print ads.
To learn more about the PIA Branding Program and to see a list of the 66 companies that
have signed on as sponsors, simply visit PIA National's website at